Leasedrive Group 'maximises the HR value' of Ceridian's fleet business
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Leasedrive Group, the largest independent privately-owned vehicle management group in the UK, has won the business to supply contract hire and fleet management services to Ceridian, one of the largest providers of human resource services in the world. The sole-supply contract covers a fleet of around 130 contract hire vehicles and 130 cash-for-car drivers. Vehicle supply is predominantly BMW and Mercedes. More significantly, both companies are exploring the opportunities that a strategic alliance could provide clients in the areas of enhanced car, fleet, and risk management related services within an HR context.
Leasedrive commercial director, Roddy Graham said: "With Ceridian's HR background it was essential that we could provide an optimum company car solution supported by the best-in-class service provision and technology. Ceridian was highly impressed with our bespoke fleet management approach and our totally integrated online fleet management system, Drive:Manager. With duty of care high on the HR and boardroom agenda, our Responsibility driver management programme was attractive to them and Ceridian is really excited by our visionary online risk assessment product.
Of greater interest still is the potential both parties have identified in working together to form a strategic alliance. For example, Ceridian is keen on promoting two of our solutions - Licence:Manager, as a standalone drivers' licence checking tool, and the new Carbon:Manager product we have just launched, allowing company car drivers to offset their CO2 emissions to become CarbonNeutral drivers. The part that the company car plays within the area of the fast-growing flexible benefits arena is also up for discussion."
Doug Sawers, managing director of Ceridian in the UK, commented: "Our business is to make HR commercially effective by adding value to a company's human capital in everything we do. We therefore aim to help our clients maximise the value of their people, and the provision of a company car is an intrinsic part of the reward structure which supports this. The environmental and legal responsibilities now placed on companies have changed dramatically over recent years, and we feel that we have a role to play in helping the HR community benefit from a deeper understanding of the dynamics behind this. It was therefore essential that we chose a fleet partner who would help us fulfil our ambitions in this area. Flexibility and demonstrable understanding of the latest technology were also absolutely vital factors in our decision. The fact that Leasedrive won the prestigious Best Contract Hire Company/Fleet Management Company in this year's Fleet News awards supported our decision. We have already commenced discussion on the next stages of working together and of forming a strategic alliance."
Ceridian is benefiting from a suite of solutions available under Drive:Manager. These include Fleet:Manager, Service:Manager, Mileage:Manager, Admin:Manager, Info:Manager and RunOut:Manager. In order to meet its corporate social responsibility and duty of care responsibilities, Ceridian is using Licence:Manager and the Responsibility business driver management programme.
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Leasedrive Velo is the largest independent privately-owned vehicle management group in the UK and comprises two main operating divisions.
Leasedrive Velo Vehicle Management
Working in partnership with fleet managers, or delivering a complete outsourced service, Leasedrive Velo offers blue chip clients a range of bespoke fleet management services. Major investments in the finest asset management system and pioneering, flexible, web-based customer service technology have resulted in Leasedrive Velo offering customers a truly world class fleet management service capability.
Leasedrive Velo Rental Management
One of the largest short-term vehicle rental management companies in the UK, with access to an almost unlimited choice of vehicles and locations throughout the country, Leasedrive Velo Rental Management offers a simple and transparent pricing policy with no hidden surcharges. For rentals of 28 days or more, it offers the Stopgap mid-term vehicle rental solution. Rates are substantially reduced compared to daily rental.
The headquarters for Leasedrive Velo is at hi-tech offices at TRL in Wokingham. Leasedrive Velo is the winner of the 2006 Fleet News Award for 'Best Contract Hire/Fleet Management Company' the 2006 GreenFleet Award for 'Leasing/Rental Company of the Year', The 2007 and 2008 Thames Valley Business Awards for 'Business Management Team of the Year' and the 2007 ITM Award for 'Independent Vehicle Management Company'.
For further press information on Leasedrive Velo, contact:
Mr Jeremy Snook
JSPR Ltd
Telephone: 01488 670002
Mobile: 07957 867139
Facsimile: 01488 670008
E-mail: jeremy.snook@jspr.co.uk
Website: www.jspr.co.uk